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Raise awareness of the upgrade offered by American Express Corporate Card.
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We created a campaign that including the benefits of Corporate card from cash flow, cost savings, business protection, offers and services, as it is an all-in-one corporate payment solution.
To present a upgraded solution to support your company.
THE CREATIVE IDEA
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More than just a Card, the American Express Corporate Card offers a host of solutions,
services and benefits that give companies a competitive edge—helping them uncover new opportunities.
It’s like having a spark of inspiration and a beacon to light the way.
To visually express this proposition, we blend lighting elements into the key visuals.
BRINGING IT TO LIFE
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The campaign brought together the American Express Corporate Card benefit to form
distinctive communications aimed at business decision maker.
Digital marketing -
Card Member emails & webpage & banners
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Featured exclusive benefits, also to introduce new flex earn rate on the Corp card program.
CTAs provided multiple opportunities for Card Members to take action.
Welcome pack & Fact sheet
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Aims to announcing the launch of our upgraded Corp Card program.
As it is targeted to new card members, we want to focus on the 2X points flex earn rate to drive awareness and engagement to enrol to the MR program. We use the neon sign design as cover to deliver a refreshing and innovative mood, catching CMs’ attention right when they receive the welcome pack / sales presenting the fact sheet.
Online video Ads
