In this campaign, 阿存 & 阿保 (Ah Chuen & Ah Bo) will be our leading characters on TVC and print. “Wherever you go, I will be there with you.” This is how we describe the relationship between them.
New appearance
Ambassadors of HKDPB and always impart saving knowledge to the audience that's suitable for all ages. We believe enhancing their roles as a leader of our new campaign can make a
deeper brand registration for HKDPB. That's why ah Chuen & ah Bo
wearing a new appearance from 2D to the 3D new look.
TVC
In the first piece of TVC, 阿存 represents the younger generation. The economic fluctuation, uncertainty and rumours about the stability of the banking system that makes them feel worried about their savings.
we see the best buddies overcome saving obstacles together in the life journey (i.e. The economic fluctuation, uncertainty and rumours about the stability of the banking system). From being young to turning old, 阿保 is always be with 阿存 for leading him on and protecting his saving.
Print AD
