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Raise awareness of the benefits offered by American Express cards,
demonstrate unique business value which can cater market trend & business needs.
We created social strategy and digital campaign that including 3 pillars from coverage, value Injection to
Digital Capabilities over 2021. To inspire Card Members how amex can benefits their business
also build up brand loyalty.
Value Injection - Offer Hub Feature
Rewards to think big and bloom fast
When facing today’s market, business owners need to think beyond the usual practice so to succeed.In this direction, we want to emphasize that AMEX’s business offers are exactly what they need to thinkbig and win big.
Whether it is digital transformation or business insights, it’s all about helping them to grab more opportunities ahead.

Business rewards on the go
With Amex’s Offer Hub as your strong backing, finding the right business offer for your company is easier than ever. Here we emphasize the convenience of this platform, and how it can empower your business in very aspect, so to encourage CMs to check the latest offers anytime, anywhere.

Digital Capabilities
Work Smart 時間管理術
To Emphasizes the value of time and how Amex’s digital tools MYCA APP , @Work can help you better manage your working hours. Cardmembers who master the use of MYCA & @Work can significantly save time from administrative works, hence more time to focus on business development.



Coverage
A growing network for your business growth
Here we emphasise how the growing network of American Express can help your company do more than expected.
As American Express is widely accepted by various merchant, meeting your daily business needs
with your Card is easier than ever.



