9+ years across 4As, local agency, and in-house — from Ogilvy to French Rotational to Pitanium. I've led integrated campaigns from first brief to final cut, across beauty, finance, pharma, Travel, FMCG and government.
My work lives at the intersection of strategic thinking and craft. I cast Yoga Lin for THE WHOO before gender-norm-breaking was a trend. I built a capybara shrine for CreFIT that had thousands queuing in the street. I redesigned the HKDPB mascots in 2019 — they're still running in 2026.
I work fast without cutting corners, and I know the difference between the two.
Currently available for full-time, contract, and freelance.
Hong Kong
Creative first. Strategy serves the idea — never the other way round. The best campaigns don't just land a message. They shift how people feel about a brand. I lead with instinct, back it with thinking, and stay on it until the execution is right.
