I am a Senior Art Director with over 10 years of experience bridging the gap between bold artistry and market results. Starting my career at Ogilvy, I mastered the precision of high-stakes concepting and execution.
Today, I lead with a technologically agile mindset, constantly evolving my workflow to integrate the latest creative innovations. By staying ahead of the digital curve—from emerging visual tech to modern sonic prototyping—I compress the gap between abstract ideas and high-fidelity reality. This allows me to deliver strategic, multi-sensory brand narratives at the speed of culture.
Most recently at Pitanium, I spearheaded the brand’s visual evolution from a social-first business to a mass-market retail competitor. I solve complex business problems by blending deep human intuition with a modern, tech-forward creative stack.
Hong Kong
Artistry Powered by Innovation.
I believe that great creative work must be as technologically relevant as it is aesthetically refined. My approach is rooted in technological curiosity—leveraging modern tools to push the boundaries of storytelling, ensuring that every brand I lead stays ahead of the curve while maintaining its human soul.
Creative Direction Brand Strategy
Art Direction
Visual Identity Experiential Design Motion Graphics
Graphic Design
Print
Video
