W.
( What I do )
Integrated Campaigns 
Event Design 
TVC & OOH Art Direction 
Character Development 
An art-based creative with 9+ years across 4As agencies, Boutique agency and in-house teams — concept, strategy, art direction and campaign execution, from first scribble to full rollout. Beauty, finance, FMCG, travel, pharma and government; clients include Manulife, eMPF, The Whoo, Merz Aesthetics, Ngong Ping 360 and Ocean Park.
“Creative first. Strategy serves the idea — never the other way round.”
PitaniumAssistant Creative ManagerFull-funnel brand direction
French RotationalSenior Art DirectorIntegrated campaigns & pitching & mentoring
Rony’sArt DirectorFinancial brands
OgilvyJunior Art DirectorLong-running thematic campaigns
Rice5DesignerFMCG campaign activations
Creative Direction · Brand Strategy · Art Direction · Visual Identity · Event Design · Integrated Campaigns · TVC · OOH · Character Development
Let’s work together
