Lilac Flower

CreFIT Lunar New Year

Moving away from the "cold" image of moneylending via festive joy.

Client

Client

CreFIT 維信

CreFIT 維信

The Objective

The Objective

Humanizing FinTech through a lovable capybara mascot.

Humanizing FinTech through a lovable capybara mascot.

Deliverables

Deliverables

Booth Design Mascot Merchandising Social Content

Booth Design Mascot Merchandising Social Content

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2025

2025

豚積財富願成社 | THE CAPYBARA WEALTH SHRINE
We integrated their mascot (Capi) with Lunar New Year festivities. We designed massive physical booths as traditional Japanese-style Shrines featuring interactive gamification (Fortune Wheel) and charity initiatives (Guide Dogs Association) to educate through "Edutainment."

We created the booth design of massive shrines at Victoria Park and designed premium merchandise. Transformed a functional lending app into a community favorite, resulting in thousands of new registered CreFIT app users during the peak 7-day festival window.


We created the booth design of massive shrines at Victoria Park and designed premium merchandise. Transformed a functional lending app into a community favorite, resulting in thousands of new registered CreFIT app users during the peak 7-day festival window.


Next Projects

LACELLE® ICONIC X Nancy Kwai

Bausch + Lomb

LACELLE® ICONIC X Nancy Kwai

Bausch + Lomb

Yellow Flower

Pi-Shampoo Campaign

Pitanium

Orange Flower

Ngong Ping 360 Video Series

Ngong Ping 360