Ngong Ping 360 — An Ongoing Story
Cable cars don't sell themselves. Stories do. Four chapters from an ongoing partnership with Ngong Ping 360 — each one a different angle on the same destination, each one built around the only thing that keeps a landmark alive: a reason to care.
Four chapters from an ongoing partnership. Same destination, four different story angles, each engineered for the brief in front of us.
100% DORAEMON & FRIENDS X Terence Lam
The Doraemon installations at the NP360 market village were already in motion when the brief landed — we weren't on production for the installations themselves. Our job was to give that on-site experience a story that lived beyond it.
Cast Terence Lam. Built a father-and-son piece using Doraemon as the emotional bridge between childhood and adulthood. He was visibly moved making it; he later went public drawing the parallel between Doraemon and his own father.
Wan Kwong "Play to the Max"
人一世 最緊要玩個夠
Originally conceived as a Christmas duet between Wan Kwong and Lin Ming Zhen. PR complications killed the duet song before release. We recovered with a Wan Kwong solo film — a piece about his perspective on living life to the full. The most unexpected voice a tourism client could have used that season, which was the point.
Family micro-film × Jeffrey Ngai
天空再遠 有你就近
Hong Kong had just reopened. Everyone was travelling. We used the cable car as the visual metaphor for the opposite truth — under the same sky, no matter where you go, the people you love stay close.
The sky is far, but with you, it's near. My role on this one was Senior Art Director — execution-side direction, colour, finishing.
Two "Discover Lantau" films × Adventure Gang & Good Views.
Built for international and pan-regional travellers, before "do all of Lantau in one go" had become a default itinerary. Two angles — a couples piece and a besties piece — both folding Big Buddha and Tai O food into a single day so NP360 stopped being a stop and started being the whole trip. Significant work on the graphic system and shoot styling to give the same destination two completely different visual textures.
有態度 就有新高度
要好FEEL 有好VIEW
Four briefs. Four angles. One client that keeps coming back because the work keeps finding new emotional ways into the same destination
Five films. The campaign completely saturated digital feeds. By combining strategic long-form cinematic chapters with high-impact Instagram Reels, the narrative unlocked over 5.8 million organic views across all video touchpoints — representing five of the channel's top nine most-watched videos. The wider partnership generated 3.5M+ video views, 3.2M page views, and an 80% YoY visitor surge during the Christmas window.
It wasn't just passive watching. The creative triggered deep universal resonance through meticulous visual storytelling. Whether featuring localized cultural icons, multi-generational narratives, or universal tourism stories aimed at a global audience, the strategic art direction sparked genuine, viral conversations—generating over 200,000 organic likes, shares, and passionate discussions.
