We didn't just promote a destination; we triggered memory through different pillars. From an emotional anchor (100% DORAEMON installations) to brand attitude (Wan Kwong MV) and family value (Jeffrey Ngai micro-film), we transformed the park into a storytelling stage.

100% DORAEMON & FRIENDS X Terence Lam

"Magic that triggers Memory."
We designed immersive installations (including the "100% Friends-Calling Bell" and "Anywhere Door") to go beyond visual spectacle. The goal was to evoke a deep sense of nostalgia and connection. The Impact: The art direction successfully resonated with the public's collective memory. It even moved artist Terence Lam (林家謙) to reflect on his childhood, drawing a touching parallel between Doraemon and his father's unwavering love—proving the campaign's power to touch hearts.

The Brand Attitude X Wan Kwong

"Ngong Ping is Trendy & Open-Minded."
We capitalizing on the "AI Wan Kwong" trend, we collaborated with Wan Kwong (尹光) during his viral "Dear Myself" peak. We directed a high-energy, retro-futuristic music video that invited the public to "Play to the Max" (玩個夠). This successfully repositioned the brand as bold, agile, and culturally relevant to Gen Z.

The Family Value X Jeffrey Ngai

"Don't Miss a Single Moment."
This is a cinematic micro-film featuring Jeffrey Ngai (魏浚笙). The story reminded the audience that while the sky is far, family is near. We used the cable car cabin as an intimate space for genuine connection, encouraging families to visit Ngong Ping to create precious memories with their loved ones.

The Global Invitation X Adventure Gang & Good Views

"Discover Different Ways to Play."
A visually dynamic series educating the Global Mass Market on the "Hidden Gems" of Lantau. We showcased a fun-filled itinerary to prove NP360 is perfect for friend groups seeking excitement.