LACELLE® ICONIC X Nancy Kwai
Shifting the perception of color contact lenses from a functional vision product to an emotional fashion accessory for the Gen Z market.
THE LIBERAL EXPRESSER.
Instead of a generic beauty shoot, we developed a "Tri-Fold Visual Strategy".
We defined a distinct Art Direction for each product color, translating the lens pattern into specific vibes (Chic, Energetic, Elegant) that resonated with Nancy Kwai’s multifaceted personality.
