Lilac Flower

Belotero

Simplifying 5 complex filler solutions for understanding and educate the brand name for the mass market to pronounce easily.

Client

Client

Merz Aesthetics

Merz Aesthetics

The Objective

The Objective

Solving complex name pronunciation through musical branding

Solving complex name pronunciation through musical branding

Deliverables

Deliverables

Branding Video OOH Original Song

Branding Video OOH Original Song

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2023

2023

THE SONG OF SELF-ROMANCE.
We shifted the narrative from "beauty for others" to "romance for oneself." Strategically, we produced an original catchy song to teach the brand pronunciation. We also utilized a "Rainbow Filler" concept, using 5 color-coded scenarios to explain technical medical offerings digestibly.

Partnered with actress Michelle Wai for the branding video. The auditory strategy increased name recognition, while the visual color-coding drove informed inquiries at aesthetic clinics.

Partnered with actress Michelle Wai for the branding video. The auditory strategy increased name recognition, while the visual color-coding drove informed inquiries at aesthetic clinics.