Illuma HMO+: 360° Brand Relaunch Copy
Launching the groundbreaking "HMO+ Complex." The core challenge was translating highly clinical scientific data (molecular structures of HMO and SN-2) into a warm, premium, and easily digestible visual narrative for high-net-worth mothers, without losing medical authority.
THE GOLDEN AFFINITY
極致親和
We used the "Golden Drop" motif as a powerful visual anchor, symbolizing the perfection of motherly love and advanced science. I helped execute a massive 3-phase strategic rollout:
1. Pre-launch: Establishing pioneer scientific authority.
2. Launch: Visualizing the "3-Level Immunity Power" (3重生命原力).
3. Sustain: Transitioning from science to emotion—encouraging parents to let their children unleash their natural talents (放膽超越 盡展天賦).
