Purple Flower

eMPF Platform Launch

Transforming one of the most significant digital transformations for HK’s workforce into digestible, user-friendly visual content.

Client

Client

MPFA

MPFA

The Objective

The Objective

Transforming a rigid institutional framework into a relatable language: "One-Stop & Easy."

Transforming a rigid institutional framework into a relatable language: "One-Stop & Easy."

Deliverables

Deliverables

TVC OOH Visual Identity

TVC OOH Visual Identity

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2025 - 2026

2025 - 2026

THE ALL-IN-ONE EXECUTION.

We translated complex financial data into a rhythmic, authoritative video style. Strategically, we optimized the budget through an "All-in-One" production cycle, capturing assets for three distinct rollout phases simultaneously.