eMPF Platform Launch
To demystify the platform’s utility, we leveraged the approachable image of celebrity Ivana Wong . Paired with a rhythmic, clean, and authoritative typographic system, we successfully translated heavy financial data into highly digestible visual content that resonated with the mass market.
Strategically, we optimized the budget through an "All-in-One" production cycle, capturing assets for three distinct rollout phases simultaneously.
Phase 1: Launch & Educate (2025) – Focused on mass-market awareness using Ivana Wong to educate the public on the platform's benefits.
Phase 2: Industry Schemes Onboarding (2026) – Tailored visual systems for the integration of specific trustees (e.g., BCT and BEA industry schemes, scheduled for March & April 2026).
Phase 3: TBC
