Lilac Flower

Sanofi Influenza Vaccine

Communicating the superior potency (3x antigen power) of the enhanced vaccine to the 50+ demographic during peak flu season.

Client

Client

Sanofi

Sanofi

The Objective

The Objective

Positioning recombinant vaccines as the "Ultimate Knockout."

Positioning recombinant vaccines as the "Ultimate Knockout."

Deliverables

Deliverables

Master KV OOH Visual Identity Digital Ads

Master KV OOH Visual Identity Digital Ads

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2024

2024

STRENGTH IN PROTECTION.

We utilized the visceral visual metaphor of boxing to represent the strength and resilience needed to combat flu symptoms. We translated clinical power into a visually aggressive but professional sporting metaphor.

Directed a high-impact, purple-toned visual system for major transit hubs. Successfully balanced aggressive creative metaphors with strict pharmaceutical guidelines to establish it as the preferred choice.

Directed a high-impact, purple-toned visual system for major transit hubs. Successfully balanced aggressive creative metaphors with strict pharmaceutical guidelines to establish it as the preferred choice.

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