Pi-Shampoo Campaign
Establishing instant "Big Brand Authority" to secure shelf space in Mannings and compete with international giants.
THE BURDEN OF BEAUTY. 頭髮甩一條都多
We took a comedic, narrative-driven approach wrapped in high-end aesthetics. The visual punchline: Stephy’s hair becomes so voluminous and healthy after using Pitanium that it becomes physically heavy ("The Head Drop"), using deadpan humor to imply extreme efficacy.
