Pi-Shampoo Campaign

Establishing instant "Big Brand Authority" to secure shelf space in Mannings and compete with international giants.

Client

Pitanium

Deliverables

Branding Digital Video Bus Body Retail POSM Digital Media Rollout

Role

Assistant Creative Manager

Year

2026

Pitanium needed to break its "founder-led" social media ceiling to secure shelf space in Mannings (萬寧). We had to shed their indie image and establish instant mass-market authority for their hero hair-growth product: Pi-shampoo.

Instead of a cliché, hard-sell hair commercial, we deliberately used deadpan comedy wrapped in high-end aesthetics.

THE BURDEN OF BEAUTY.
頭髮甩一條都多

Pi-shampoo works so well that your newly grown hair becomes a physical burden. We cast beloved actress Stephy Tang, placing her in 5 aspirational worlds (e.g., a wedding, a gym). In every beautiful scenario, the sheer weight of her hair hilariously drags her head down—a visual punchline proving extreme efficacy.

This humorous yet premium campaign successfully validated Pitanium’s mass-market positioning.
To ensure the aesthetic translated seamlessly, we orchestrated a 360° visual rollout:

Retail Dominance: Designed high-visibility POSM and educational stickers customized for crowded Mannings aisles.

Mass Awareness: Executed city-wide Bus Body OOH, Media

Directed a continuous, conversion-driven ecosystem of Google Ads, web banners, and Facebook campaigns to sustain online buzz and sales.

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