"NAD Power24™"Launch
Proving the anti-aging efficacy of NAD Power24™ serum in a fresh way while modernizing the brand image.
Client
Client
THE WHOO
THE WHOO
The Objective
The Objective
Modernizing a luxury legacy brand by casting a male icon of agelessness.
Modernizing a luxury legacy brand by casting a male icon of agelessness.
Deliverables
Deliverables
Event Design Campaign Video Social Content
Event Design Campaign Video Social Content
Role
Role
Senior Art Director
Senior Art Director
Year
Year
2024
2024
"晝夜修護 年輕定格" THE AGELESS ICON
We broke gender stereotypes by casting Yoga Lin. Approaching 40 but looking eternally youthful, his sophisticated, clean aesthetic became the living proof of "Timelessness," communicating that anti-aging power works on everyone.
"晝夜修護 年輕定格" THE AGELESS ICON
We broke gender stereotypes by casting Yoga Lin. Approaching 40 but looking eternally youthful, his sophisticated, clean aesthetic became the living proof of "Timelessness," communicating that anti-aging power works on everyone.
