The Skincare Comes First. The Heart Comes After.

UL·OS needed to prove it could move product offline, not just generate impressions. The brief: convert online buzz into measurable retail action at Watsons and sell through all SKU.

UL·OS點點迪迪碰面會 Men wanted to meet Sin Tik Kei. We made the skincare the only entry ticket. Buy UL·OS at Watsons, upload your receipt — 40 winners earned a face-to-face moment on stage. But before you get close to your first love, you cleanse with UL·OS wipes first. The product wasn't the prize. It was the prerequisite.