Lilac Flower

UL·OS x Sin Tik Kei

Turning skincare into the "entry ticket" for an exclusive experience.

Client

Client

Otsuka

Otsuka

The Objective

The Objective

Converting online buzz into high-impact offline sales action.

Converting online buzz into high-impact offline sales action.

Deliverables

Deliverables

Master KV Event Design Social Content

Master KV Event Design Social Content

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2024

2024

最初回之心動接觸 THE HEARTBEAT ENCOUNTER
We turned skincare into an "entry ticket." Fans bought products to qualify, used UL·OS Face Sheets to "cleanse" on the spot, and were rewarded with a face-to-face heartbeat encounter with goddess Sin Tik Kei.

Reinforced UL·OS as a trendy, witty leader in male skincare that understands its target audience's motivations. Directed a 360° event at The Forest, supported by city-wide bus shelters, billboard. Drove hundreds of men to Watsons, instantly selling out the 300 limited-edition gift boxes.

Reinforced UL·OS as a trendy, witty leader in male skincare that understands its target audience's motivations. Directed a 360° event at The Forest, supported by city-wide bus shelters, billboard. Drove hundreds of men to Watsons, instantly selling out the 300 limited-edition gift boxes.

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