UL·OS x Sin Tik Kei
最初回之心動接觸 THE HEARTBEAT ENCOUNTER
We turned skincare into an "entry ticket." Fans bought products to qualify, used UL·OS Face Sheets to "cleanse" on the spot, and were rewarded with a face-to-face heartbeat encounter with goddess Sin Tik Kei.
Reinforced UL·OS as a trendy, witty leader in male skincare that understands its target audience's motivations. Directed a 360° event at The Forest, supported by city-wide bus shelters, billboard. Drove hundreds of men to Watsons, instantly selling out the 300 limited-edition gift boxes.
