Halloween Time 2024
Evolving an iconic annual theme park event. The challenge was to promote 6 distinct Halloween experiences—ranging from character encounters to exclusive dining—without it feeling like a standard tourist itinerary. We needed to transform passive park-goers into active participants under strict global brand guidelines.
WICKEDLY COOL, DEVILISHLY FUN
反轉迪士尼
We pivoted the narrative from "watching a story" to "living the villain's story." While my partner drove the overarching conceptual framework ("GET INTO..."), I spearheaded the Visual Strategy. I conceptualized a dynamic camera language (POV and Lock Camera setups) and meticulously crafted the storyboards to ensure each of the 6 videos captured authentic, spontaneous visitor reactions, proving that Halloween joy has many faces.
