Lilac Flower

Water World Frenzy Summer Party Time

Creating an energetic visual language that feels exciting enough for teenagers but safe and inviting for families.

Client

Client

Ocean Park Hong Kong

Ocean Park Hong Kong

The Objective

The Objective

Redefining "Cool" for HK’s premier water park during peak season.

Redefining "Cool" for HK’s premier water park during peak season.

Deliverables

Deliverables

Branding Art & Design Direction Motion Web design

Branding Art & Design Direction Motion Web design

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2024

2024

SUMMER FRENZY PARTY.
We redefined "competition" by shifting the focus from winning/losing to the "Hyper" joy of the battle itself ("Everyone is a winner"). We developed a highly scalable comic-style collage KV to unify the diverse energy of the games.