Lilac Flower

Water World Frenzy Summer Party Time

Creating an energetic visual language that feels exciting enough for teenagers but safe and inviting for families.

Creating an energetic visual language that feels exciting enough for teenagers but safe and inviting for families.

Client

Client

Ocean Park Hong Kong

Ocean Park Hong Kong

Deliverables

Deliverables

Branding Art & Design Direction Motion Web design

Branding Art & Design Direction Motion Web design

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2024

2024

How to turn a multi-attraction theme park into a unified "Summer Anthem" that commands 1.9 million views?

How to turn a multi-attraction theme park into a unified "Summer Anthem" that commands 1.9 million views?

We positioned the park as a "High-Energy Content Hub." By centering the entire creative strategy on the "Frenzy Summer Party" theme, we transformed a visit to the park from a simple day trip into an unmissable urban celebration. Every slide, splash, and interaction was repackaged as a synchronized, high-velocity brand experience.

We positioned the park as a "High-Energy Content Hub." By centering the entire creative strategy on the "Frenzy Summer Party" theme, we transformed a visit to the park from a simple day trip into an unmissable urban celebration. Every slide, splash, and interaction was repackaged as a synchronized, high-velocity brand experience.

We engineered a high-impact Comic-style Collage visual system. This allowed us to strategically house multiple key attractions (Rainbow Rush, Water Battle) and the Title Sponsor (AEON) within a single, cohesive Master Key Visual without losing energy or clarity.

For the campaign film, our art direction focused on "Visual Velocity"—capturing the raw, kinetic movement of the water games to create digital-first content that resonates with the fast-paced consumption habits of a younger audience.

Directed a high-octane campaign film that amassed over 1.9 Million YouTube views, successfully driving peak-season attendance. The Key visual identity was deployed across all touchpoints, including MTR OOH, Digital billboard, and on-site park decorations, creating a holistic summer atmosphere.

1.9 Million

1.9 Million

Views

Views