Water World Frenzy Summer Party Time — Ocean Park Hong Kong
A multi-attraction park with one summer window to make its number. Teenagers want a cultural moment. Families need it to feel safe. The same image had to do both — at the same time.
Positioned the park as a "High-Energy Content Hub" and built the visual platform around the "Frenzy Summer Party" theme — turning a day at the park into an unmissable urban moment, not a brochure of rides.
The Master KV — comic-style collage. A composition system that let me layer Rainbow Rush, Water Battle, and tonal energy into one frame — chaotic in feeling, ordered in structure. Loud enough for Gen Z, legible enough for families. Same image, two reads. The identity carried cleanly from out-of-home to in-park decoration without rebuilding.
The campaign film. Art direction built around kinetic, fast-cut movement — captured the raw energy of the water games and shaped it for the way younger audiences actually consume content. Less brochure, more content drop. Built to live on YouTube and earn its own audience there.
The Master KV deployed across MTR OOH, digital billboards, and on-site park decoration — holding the campaign together across every touchpoint, with families and teens both seeing themselves in the same frame.
