Lilac Flower

WeVow

Differentiating WeVow from purely functional planning tools by injecting emotional weight into the app’s utility.

Client

Client

ESDlife

ESDlife

The Objective

The Objective

Redefining wedding planning as the first practice of a lifelong vow.

Redefining wedding planning as the first practice of a lifelong vow.

Deliverables

Deliverables

Branding Video Master KV Social content

Branding Video Master KV Social content

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2024

2024

未來諾言 今日實踐 PROMISES PRACTICED TODAY.

We posited that a lifelong commitment doesn’t start at the altar, but through the shared actions of preparation. By using WeVow’s features (AI matching, shared accounts etc.), couples express their love through action.

Directed an emotional branding film and an airy, sea-side KV. The video reached 203,000+ views on YouTube, successfully driving app downloads and reinforcing WeVow as the top-of-mind preparation partner.

Directed an emotional branding film and an airy, sea-side KV. The video reached 203,000+ views on YouTube, successfully driving app downloads and reinforcing WeVow as the top-of-mind preparation partner.