NP360 Crystal+ × Jeffrey Ngai

The Crystal+ fully transparent cabin was NP360's new premium glass-floor experience, a product launch that needed more than a features announcement. The real brief was emotional, to find a story that made people feel the upgrade before they understood it. The cable car had always been about the view. This campaign needed to make it about the people watching the view together.

In a parent's eyes, a child's existence is wider than the sky. But as children grow up and their sky expands outward, careers, relationships, distance. Parents find themselves watching from further and further away. The film asked “who closes that gap? “Jeffrey Ngai gave the piece its warmth and its weight. The cable car became the metaphor: under the same sky, the people you love stay close.