人一世 最緊要玩個夠

NP360 needed to reach an audience that had stopped thinking of the cable car as somewhere worth going. The brief: find a new emotional entry point that felt nothing like a tourism ad. AI had given Wan Kwong's voice a second life in Hong Kong, but behind the viral moment was a career of real highs and lows that most people had never thought about. The cable car, with all its literal rises and falls, became the right metaphor.

The film drew a quiet parallel between Wan Kwong's journey and the cable car's — both had experienced heights and depths, and both were still running. His song Dear Myself gave the film its emotional anchor “人一世，最緊要玩個夠”. Not a celebrity cameo. A genuinely felt piece about what it means to enjoy the ride while you're still on it.