Lilac Flower

Manulife Income Campaign

Demonstrating upside potential while providing downside protection in complex financial products.

Client

Client

Manulife

Manulife

The Objective

The Objective

Utilizing athletic performance as a metaphor for market agility.

Utilizing athletic performance as a metaphor for market agility.

Deliverables

Deliverables

Master KV MTR Domination Bus OOH Digital Display

Master KV MTR Domination Bus OOH Digital Display

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2023

2023

AESTHETICS OF AGILITY.

We featured MIM’s funds through a high-energy lens. I developed 5 distinct Master KVs using elite athletic performance (Martial Arts, Kung Fu, Figure Skating, Battle Ropes, Rock Climbing) as visual metaphors for the vitality and flexibility required for income generation.

Engineered a massive Causeway Bay MTR Domination and billboard takeover. Translated complex financial strategies into visceral, high-impact public art that dominated the transport network.

Engineered a massive Causeway Bay MTR Domination and billboard takeover. Translated complex financial strategies into visceral, high-impact public art that dominated the transport network.

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