A Lifelong Best Buddy 存保拍住上

HKDPB needed to communicate the HK$500,000 statutory protection limit to an audience spanning toddlers and retirees — across 148 member banks, covering 92% of individual depositors in Hong Kong. The category default was policy language read by a spokesperson in front of a clean white background. That guaranteed the message got ignored. The brief: make deposit protection feel like something worth remembering, not just knowing.

HKDPB had two existing mascots — flat 2D illustrations with no real weight or warmth. Rebuilt both from the ground up as fully realised 3D characters: Ah Chuen and Ah Bo, with expression, texture, and a friendship that aged alongside their audience. End-to-end: character development, world-building, storyboarding, 3D animated TVC. The protection scheme repositioned as a lifelong companion. The real measure of character design isn't the launch. In October 2024, when the protection limit was raised from HK$500,000 to HK$800,000, HKDPB used the same characters to carry the news. Built in 2019. Still working in 2026.