Lilac Flower

Manulife iFunds Launch

Resonating with investors whose financial goals continuously evolve with their life stages.

Client

Client

Manulife

Manulife

The Objective

The Objective

Positioning iFunds as the essential tool for real-time wealth management.

Positioning iFunds as the essential tool for real-time wealth management.

Deliverables

Deliverables

Branding Social Video Digital Display

Branding Social Video Digital Display

Role

Role

Senior Art Director

Senior Art Director

Year

Year

2023

2023

予別不同 成就不一樣 | REALISE A GREATER DIFFERENCE
The core message was that as life stages evolve, MIM stays in sync with you. We visualized this financial growth and digital empowerment through dynamic video editing, maintaining an authoritative yet approachable expert image.

We directed the branding film "變出您想財富！". The campaign achieved 186K+ YouTube views, successfully driving significant digital engagement and establishing the iFunds platform as a top-of-mind tool.

We directed the branding film "變出您想財富！". The campaign achieved 186K+ YouTube views, successfully driving significant digital engagement and establishing the iFunds platform as a top-of-mind tool.

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